Parlay Pickleball

We collaborated with the client to develop the Brand Identity and strategy for this rule-bending pickleball brand.

The Opportunity: This client is a serial-entrepreneur who had the vision to create a new, fun, and buzz-worthy pickleball brand. Blue Fern Creative was tasked to refine the name, messaging, values, audience, and Visual Identity for this brand. Beyond the initial Brand Identity, Blue Fern Creative also created on-brand custom prints to be used throughout the product assortment, as well as unique graphics, packaging, and brand photography guidance.

The Results: The cohesive Brand Identity empowered the client to create the world of PARLAY Pickleball, using the guidelines to create new products, a website, and social media content.

Let's Your Brand Together