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branding and web design for therapists and other do-good brands


"Sorcha helped me create my brand vision from a small idea to a full brand guide and I am so incredibly grateful! Her imagination and ability to read into exactly what I was looking for is impressive and unmatched, in my opinion. I'm so excited to share what we've created with the world! Thanks Sorcha!!!"
Shannon Spellman
the wild thing
Creative custom brands done lickety-split.
The perfect package for someone who knows what they like, makes quick decisions, and is ready to trust in my creative genius. (That’s right.)
Done in a two-day sprint, we go into creative hyper-mode and knock out the essentials of a solid brand identity.
includes:
discovery conversation
creative direction
logo suite & submarks
texture exploration
photography inspiration
brand guide pdf
web & print-ready assets
investment:
$2000
onboarding
+Design contract
+50% payment
+Slack onboarding
day one: direction
+Discovery conversation
+Mood exploration
+Color palette development
+Inspiration gathering & discussion
day two:design
+Mark development
+Logo suite refinement
+Mark export prep
+Brand guide assembly
deliverables
+50% payment
+Brand guide pdf
+Export folder with print & web ready files

"Sorcha was amazing to work with. We had no idea how to make our brand cohesive and she saw our niche and brand so clearly. She was timely and so easy to work with."
Angela & Eric Mooney
the starter
A solid brand you can build a business on.
We start with a made-for-you questionnaire and deep dive discovery call to understand the ins-and-outs of your business, your goals, and your audience. Once we have the big questions answered we jump to mood board development and color palette exploration. Once the vibes are just right I'll move to your visual identity, creating the brand's logo suite, submarks, stamps, patterns, photography direction, and all the bits-and-bobs you'll need to bring your brand to life. You'll get a brand guide pdf with your core messaging, instructions on color, fonts, photography, and rules around using your fancy new logo suite, as well as a zip-folder with all of your assets, ready to go for print and web.
includes:
brand messaging foundation
creative direction
logo suite & submarks
patterns & textures
brand guide pdf
web & print ready assets
investment:
$4000
onboarding
+Design contract
+50% payment
+Custom questionnaire
+Discovery call
direction & design
+Mood exploration
+Color palette development
+Font selection
+Photography guidelines
+Mark development & refinement
+Logo suite, pattern, texture creation
+Mark export prep
+Brand guide assembly
deliverables
+50% payment
+Brand guide pdf
+Export folder with print & web ready files
"What truly sets Sorcha apart is her remarkable creative talent. She has an exceptional ability to take your desires and aspirations and bring them to life in a way that is both beautiful and functional. Her design work is not just about aesthetics; it's about creating a space that truly resonates with who you are. Working with her has been a wonderful experience, and I am thrilled with the results of her work."

the growth spurt
A made-for-you brand with the dirty work done for ya.
This package is perfect for those who can't wait to have a rock-solid brand and share it with their audience. It includes everything from The Starter, plus a few must-haves for your new brand, including business cards, social media profile images, five social media templates, a brand launch post, and one piece of brand collateral (sticker, handout, insert, presentation.) Launch with a BANG and get your brand showing up consistently from the get-go.
includes:
everything from the starter
business card design
social profile images
5 social media templates
a brand launch post
one piece of collateral
(handout, presentation, sticker, etc.)
investment:
$6000
onboarding
+Design contract
+50% payment
+Custom questionnaire
+Discovery call
direction & design
+Mood exploration
+Color palette development
+Font selection
+Photography guidelines
+Mark development & refinement
+Logo suite, pattern, texture creation
+Mark export prep
+Brand guide assembly
+Business card design
+Collateral design
+Social media designs & templates
deliverables
+50% payment
+Brand guide pdf
+Export folder with print & web ready files
+5 Social media templates in Canva
+Business card design files & instruction
"Beyond grateful to have Sorcha hold my hand as I have built my business! Her creativity is unmatched and her professional intelligence makes a process that seemed like climbing a mountain (designing a logo & social media content) feel like a few zoom calls with a friend! 10/10 would recommend!"

Amanda Muntz
the blue fern
Your business, your dream, your beautiful brand from top to bottom.
Building from The Growth Spurt package, this option is perfect for those who want to see their new brand quickly expanded across multiple client touchpoints. Including 20 social media templates, a mock instagram grid, social strategy guidelines, and an additional piece of brand collateral. Get your brand launched with strategy and cohesion so you can keep on keepin' on.
includes:
everything from the growth spurt
20 social templates
mock instagram grid
social strategy guidelines
additional piece of collateral (handout, presentation, sticker, etc.)
investment:
$8000
onboarding
+Design contract
+50% payment
+Custom questionnaire
+Discovery call
direction & design
+Mood exploration
+Color palette development
+Font selection
+Photography guidelines
+Mark development & refinement
+Logo suite, pattern, texture creation
+Mark export prep
+Brand guide assembly
+Business card design
+Collateral design (two pieces)
+Social media strategy & content conversation
+Social media designs & templates
deliverables
+50% payment
+Brand guide pdf
+Export folder with print & web ready files
+20 Social media templates in Canva
+Social strategy guidelines & mock grid
+Business card design files & instruction
"I loved my experience working with Blue Fern Creative. She expertly melded together my disjointed vision for my business and crafted a unique, beautiful, cohesive branding package that brought my vision to life."
Shelby Logsdon




the shebang
A wildly creative brand & one kick-ass website
This package is for people who are ready to take the plunge into their new brand and create a strategic and beautiful website that speaks directly to their core audience. We'll create a brand new website on Wix, Squarespace, Wordpress, or Kajabi or touch up the one you have. Because no website design is one-size-fits-all, please reach out to chat about your specific project.
best for:
service providers
investment:
please inquire
please take note:
Some website projects are very complex and require multiple team members to do the job well. Other website projects are easy-peasy and can be done in a short sprint. If you have a hankering for a new site, don't be shy. Let's chat over exactly what your business needs to thrive.

Why work with Blue Fern Creative?

The most important and often overlooked element of branding is authenticity. Each color, font, mark, and photo tells a story. The process of creating the right brand for your unique business is rooted in empathy, openness, and the ability to ask the right questions. That balance of empathy and creativity is unique, and it’s what Blue Fern Creative is all about.
P.S. When you work with me, your investment doesn’t line the pockets of some faceless corporation. Nope! It goes toward my dog Charlie's fancy meals, my ceramics obsession (new clay, please!), seeds for my garden, and the basics like food, netflix, and wifi. Designing for you is my dream, and I’m ready to make it happen!

a peak inside - the design process
#1
discovery
We get the scoop on your brand, what makes it special, and who your audience is. Answering the essential "who, what, where, why" questions, so we know exactly who we're designing for.
#2
creative direction
We craft our messaging, hone in on our audience, and identify the mood and tone of the brand. We explore the creative direction and how it supports the brands messaging and goals through color and artistic direction.
#3
design time
I'll create a strategic brand identity that speaks to your dream audience and stands out from the crowd. We'll discuss and refine, and develop a comprehensive design system around your brand.
#4
implementation
Depending on the package you select, I create the branded collateral your brand needs to thrive. Every touch point your client experiences will be an intentional and seamless brand experience.
You’re busy helping people, you don’t have time to be a brand, wix, wordpress, or squarespace web designer.
My name’s Sorcha and I’ve been doing this for over 15 years. I’ve worked with brands big and small, and have always focused on substance over style. I love the complexity of brand building, and the art of storytelling through visuals and strategic messaging. After years of working on all sorts of brands, I now specialize in branding for therapists, coaches, doulas, teachers, and wellness practitioners. If your brand benefits your community, I would love to help.

